Blog

Lead gen, AI automation and unit economics for Alberta trades.

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Electrical Growth
· 8 min read

Why HomeAdvisor and Angi Leads Are Bankrupting Alberta Electricians

Shared lead aggregators sell the same homeowner to six contractors. Here's the unit-economics breakdown for a typical Calgary electrical shop — and the alternative.

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HVAC Marketing
· 6 min read

The 3 Diagnostic Questions Your Dispatcher MUST Ask Before Rolling a Truck

Every no-charge service call costs you $280 in truck, tech and dispatch time. These three questions — asked correctly — eliminate 80% of dry runs.

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AI Automation
· 10 min read

ServiceTitan vs AI Voice Agents: What Alberta Service Shops Actually Need

ServiceTitan is a $400/seat dispatch platform. AI voice agents are a $1,997/mo intake layer. They're not competitors — and most Alberta shops only need one of them.